MPA Event Graphics, in partnership with Caffé Arcidiacono of San Diego, will introduce “Blast Radius”, a new high-caffeine content coffee for endurance athletes at the 2018 USA Triathlon Race Director Summit in Colorado Springs this weekend.
Conference attendees will receive a custom-printed thermal flask and a sample of fresh-roasted Blast Radius beans. In addition, MPA will be serving complimentary fresh-brewed Blast Radius coffee at its conference expo booth.
“This thing just kind of fell into our laps,” said MPA Event Graphics Founder and President Mike Plant. “I’m a coffee lover, and I wanted to do a giveaway at the conference that had real value — something that related to the lives of the race directors. I spoke to Phil Arcidiacono, whose company roasts high-end espresso and premium coffee blends for the restaurant/café trade, and he was so excited about the idea that the plan for a great-tasting, highly caffeinated coffee for endurance athletes came together in a matter of weeks.
Plant brushed aside clinical studies that suggest caffeine can improve endurance performance.
“We’re not making any claims here,” he said. “I just know how valuable a good strong cup of coffee can be for a race director climbing out of bed on race day after one or two hours sleep. Or for an endurance athlete who would rather feel pumped up and eager for a workout rather than slogging through those first few miles, hoping their body responds.”
The initial plan is to sell Blast Radius solely online through its website: www.blastradiuscoffee.com. If the introduction is successful, other distribution channels will be explored, including bicycle, running, triathlon and outdoor specialty stores. New Blast Radius products are likely to appear in the future, including a bottled cold brew and a portable free-dried version.
“That’s all down the road,” Plant said. “We first need to make sure athletes like both the concept and the coffee itself. Working with Phil at Caffé Arcidiacono I know one thing for sure: whatever we do will taste great. And it will pack a punch. Why else would we name it Blast Radius?”
About Mike Plant & Associates Inc.
Based in Escondido, CA, Mike Plant & Associates Inc. (dba MPA Event Graphics) is a leading supplier of large-format event signage solutions, including tents, flags, banners, inflatable structures, vehicle graphics and more. MPA Event Graphics works with large and small endurance events across the country, including the Skechers Performance Los Angeles Marathon, and the BMW Dallas Marathon. MPA Event Graphics is the Official Signage Supplier of USA Triathlon, USA Field Hockey and Triathlon Business International. The new MPA website for race directors can be found at www.mpagraphics.com
The company’s full catalogue or products and services is located at www.mikeplantandassociates.com
MPA Event Graphics can also be found on Facebook at https://www.facebook.com/mpaeventgraphics/
About Caffé Arcidiacono
Based in San Diego, CA Caffe Arcidiacono is a roaster/distributor of high quality, traditional, yet elegant Italian roasts and Espresso blends. All roasts are designed with a purpose of uniqueness, quality and freshness. Caffé Arcidiacono provides high quality blends of espresso and brewed coffee roasts for top quality restaurants in California and online customers throughout the US.